:root {
  --bg: #101310;
  --surface: #191e19;
  --raised: #232a22;
  --ink: #f5f7f0;
  --muted: #b1baac;
  --line: #343d31;
  --accent: #ddfba0;
  --dark: #17230b;
  --font:
    Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Arial, sans-serif;
  --sticky: 10;
  --modal: 20;
  color-scheme: dark;
  font-family: var(--font);
  color: var(--ink);
  background: var(--bg);
  font-synthesis: none;
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  scroll-padding-top: 100px;
}
body {
  margin: 0;
  -webkit-font-smoothing: antialiased;
}
body:has(dialog[open]) {
  overflow: hidden;
}
button,
input,
textarea {
  font: inherit;
}
button,
a {
  -webkit-tap-highlight-color: transparent;
}
button {
  cursor: pointer;
}
a {
  color: inherit;
  text-decoration: none;
}
button {
  color: inherit;
}
h1,
h2,
h3,
p {
  margin: 0;
}
h1,
h2,
h3 {
  text-wrap: balance;
}
p {
  text-wrap: pretty;
}
img {
  display: block;
  max-width: 100%;
  object-fit: cover;
}
a:focus-visible,
button:focus-visible,
summary:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 5px;
}
input:focus-visible,
textarea:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 2px;
}
::selection {
  background: var(--accent);
  color: var(--dark);
}
[hidden] {
  display: none !important;
}
.shell {
  width: min(1440px, calc(100% - 96px));
  margin-inline: auto;
}
.skip {
  position: fixed;
  top: -100px;
  left: 16px;
  z-index: var(--modal);
  padding: 14px;
  background: var(--accent);
  color: var(--dark);
}
.skip:focus {
  top: 12px;
}
.site-header {
  border-bottom: 1px solid var(--line);
  background: var(--bg);
  position: sticky;
  top: 0;
  z-index: var(--sticky);
}
.nav-shell {
  width: min(1536px, calc(100% - 64px));
  margin: auto;
  min-height: 80px;
  display: flex;
  align-items: center;
  gap: 56px;
}
.brand {
  display: inline-flex;
  align-items: center;
  font-size: 27px;
  font-weight: 750;
  letter-spacing: -0.04em;
  white-space: nowrap;
}
.brand-os {
  font-weight: 400;
  color: var(--muted);
  margin-left: 4px;
}
.brand-mark {
  display: flex;
  gap: 4px;
  align-items: center;
  margin-right: 11px;
  width: 28px;
  height: 29px;
  transform: skew(-12deg);
}
.brand-mark i {
  display: block;
  width: 5px;
  border-radius: 1px;
  background: var(--accent);
  height: 18px;
}
.brand-mark i:nth-child(2) {
  height: 28px;
}
.brand-mark i:nth-child(3) {
  height: 12px;
}
.site-header nav {
  display: flex;
  align-items: center;
  gap: 30px;
  font-size: 14px;
  color: var(--muted);
}
.site-header nav a:hover {
  color: var(--ink);
}
.nav-shell > .button {
  margin-left: auto;
}
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 28px;
  border: 0;
  border-radius: 7px;
  min-height: 52px;
  background: var(--accent);
  color: var(--dark);
  padding: 15px 23px;
  font-size: 14px;
  font-weight: 650;
  transition:
    background 0.2s,
    transform 0.2s;
}
.button:hover {
  background: #ebffc5;
  transform: translateY(-2px);
}
.button span {
  font-size: 20px;
  line-height: 1;
}
.button-small {
  min-height: 41px;
  padding: 10px 17px;
  font-size: 12px;
  gap: 16px;
}
.hero {
  padding-block: 64px 54px;
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: 40px;
  align-items: center;
  min-height: 650px;
}
.hero-copy {
  padding-bottom: 12px;
}
.launch-label {
  font-size: 12px;
  font-weight: 550;
  display: flex;
  gap: 9px;
  align-items: center;
  color: var(--accent);
  margin-bottom: 29px;
}
.launch-label span {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
}
h1 {
  font-size: clamp(60px, 6.5vw, 96px);
  line-height: 1.02;
  font-weight: 580;
  letter-spacing: -0.04em;
}
h1 em,
h2 em {
  font-style: normal;
  color: var(--accent);
}
.hero-copy > p:not(.launch-label):not(.hero-note) {
  font-size: 17px;
  line-height: 1.7;
  color: var(--muted);
  max-width: 425px;
  margin-top: 25px;
}
.hero-copy > .button {
  margin-top: 29px;
}
.hero-note {
  font-size: 11px;
  color: var(--muted);
  margin-top: 16px;
}
.hero-actions {
  display: flex;
  align-items: center;
  gap: 22px;
  flex-wrap: wrap;
  margin-top: 29px;
}
.hero-secondary {
  font-size: 13px;
  color: var(--accent);
  border-bottom: 1px solid #617c3a;
  padding-bottom: 4px;
}
.transformation {
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--surface);
  padding: 18px;
}
.transformation-heading {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 15px;
}
.transformation-heading > span {
  font-size: 12px;
  font-weight: 650;
  color: var(--accent);
}
.transformation-heading p {
  font-size: 12px;
  color: var(--muted);
}
#hero-motion-toggle {
  margin-left: auto;
  border: 1px solid var(--line);
  background: transparent;
  border-radius: 999px;
  color: var(--muted);
  font-size: 11px;
  padding: 6px 13px;
}
#hero-motion-toggle:hover {
  color: var(--ink);
  border-color: #73815c;
}
.ab-pair {
  display: grid;
  grid-template-columns: 1fr 26px 1fr;
  align-items: start;
  gap: 6px;
}
.ab-frame {
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 11px;
}
.ab-frame figcaption > span {
  font-size: 10px;
  color: var(--muted);
  display: block;
  margin-bottom: 5px;
}
.ab-frame figcaption strong {
  font-size: 15px;
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.3;
  display: block;
}
.ab-media {
  position: relative;
  aspect-ratio: 4 / 3;
  border-radius: 10px;
  overflow: hidden;
  background: #0b0d0b;
  border: 1px solid var(--line);
}
.ab-media > video,
.ab-media > img {
  width: 100%;
  height: 100%;
  object-fit: contain;
}
.your-version .ab-media {
  border-color: #73815c;
}
.input-label {
  position: absolute;
  left: 9px;
  bottom: 9px;
  right: 9px;
  font-size: 10px;
  padding: 6px 8px;
  border-radius: 5px;
  background: var(--accent);
  color: var(--dark);
  font-weight: 600;
}
.ab-frame > p {
  font-size: 12px;
  line-height: 1.6;
  color: var(--muted);
}
.shot-strip {
  list-style: none;
  display: flex;
  gap: 5px;
  margin: 0;
  padding: 0;
}
.shot-strip li {
  flex: 1;
  font-size: 9px;
  text-align: center;
  padding: 6px 3px;
  border: 1px solid var(--line);
  border-radius: 4px;
  color: var(--muted);
}
.your-version .shot-strip li {
  border-color: #617c3a;
  color: var(--accent);
}
.ab-arrow {
  align-self: center;
  text-align: center;
  color: var(--accent);
  font-size: 20px;
}
.ab-note {
  margin-top: 15px;
  font-size: 10px;
  line-height: 1.6;
  color: var(--muted);
}
.ab-note a {
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 3px;
}
.section-heading {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 28px;
  margin-bottom: 25px;
}
.section-heading h2 {
  font-size: clamp(28px, 3vw, 40px);
  letter-spacing: -0.03em;
  font-weight: 550;
  line-height: 1.2;
}
.section-heading p {
  margin-top: 11px;
  font-size: 14px;
  line-height: 1.6;
  color: var(--muted);
}
.section-heading.compact h2 {
  font-size: 20px;
  letter-spacing: -0.02em;
}
.section-heading.compact > span {
  font-size: 12px;
  color: var(--muted);
}
.possibilities {
  padding-block: 26px 52px;
}
.persona-links {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
}
.persona-links > a {
  padding: 24px 21px;
  display: flex;
  gap: 17px;
  align-items: center;
  border: 1px solid var(--line);
  border-radius: 9px;
  background: var(--surface);
  transition:
    background 0.2s,
    border-color 0.2s;
}
.persona-links > a:hover {
  background: var(--raised);
  border-color: #73815c;
}
.category-icon {
  font-size: 26px;
  color: var(--accent);
  width: 28px;
  text-align: center;
  flex-shrink: 0;
}
.persona-links h3 {
  font-size: 16px;
  font-weight: 600;
  letter-spacing: -0.01em;
}
.persona-links p {
  font-size: 12px;
  color: var(--muted);
  margin-top: 6px;
  line-height: 1.5;
}
.link-arrow {
  margin-left: auto;
  align-self: start;
  color: var(--muted);
  font-size: 18px;
}
.explore {
  padding-block: 37px 54px;
  border-top: 1px solid var(--line);
}
.preview-tag {
  display: inline-block;
  border: 1px solid #47533d;
  border-radius: 4px;
  padding: 5px 9px;
  color: var(--muted);
  font-size: 10px;
  white-space: nowrap;
  line-height: 1.5;
}
.filter-row {
  display: flex;
  gap: 7px;
  align-items: center;
  flex-wrap: wrap;
  margin-bottom: 24px;
}
.filter-row button {
  background: none;
  border: 1px solid transparent;
  border-radius: 6px;
  padding: 10px 15px;
  font-size: 12px;
  color: var(--muted);
  min-height: 40px;
}
.filter-row button:hover {
  background: var(--surface);
  color: var(--ink);
}
.filter-row button[aria-pressed="true"] {
  background: var(--accent);
  color: var(--dark);
}
#result-count {
  font-size: 11px;
  color: var(--muted);
  margin-left: auto;
}
.concept-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 29px 17px;
}
.concept {
  min-width: 0;
}
.concept-open {
  border: 0;
  background: none;
  padding: 0;
  width: 100%;
  text-align: left;
  border-radius: 10px;
  display: block;
}
.concept-image {
  height: 315px;
  position: relative;
  border-radius: 10px;
  overflow: hidden;
  background: var(--surface);
}
.concept-image > img {
  height: 100%;
  width: 100%;
  transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);
  object-position: 50% 45%;
}
.concept-open:hover .concept-image > img {
  transform: scale(1.055);
}
.concept-image::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(#0003, transparent 35%, #030b03d9 100%);
}
.image-tag {
  position: absolute;
  left: 13px;
  top: 13px;
  font-size: 10px;
  color: white;
  padding: 5px 8px;
  border-radius: 4px;
  background: #101810d9;
  z-index: 1;
}
.open-circle {
  position: absolute;
  top: 11px;
  right: 11px;
  border-radius: 50%;
  height: 30px;
  width: 30px;
  display: grid;
  place-items: center;
  background: #101810d9;
  color: white;
  z-index: 1;
  transition:
    background 0.2s,
    color 0.2s;
}
.concept-open:hover .open-circle {
  background: var(--accent);
  color: var(--dark);
}
.image-title {
  position: absolute;
  bottom: 20px;
  left: 20px;
  right: 12px;
  color: #fff;
  font-size: clamp(22px, 2vw, 29px);
  font-weight: 560;
  line-height: 1.13;
  letter-spacing: -0.025em;
  z-index: 1;
}
.motion-reference {
  background: #080a08;
  border: 1px solid var(--line);
}
.motion-reference::after {
  display: none;
}
.motion-reference > video {
  position: absolute;
  top: 48px;
  width: 100%;
  height: calc(100% - 102px);
  object-fit: contain;
}
.motion-reference .image-title {
  font-size: 17px;
  line-height: 1.3;
  bottom: 17px;
  left: 15px;
  color: var(--accent);
}
#motion-toggle {
  border-color: var(--line);
  white-space: nowrap;
}
.concept-copy {
  padding: 14px 2px 0;
}
.concept-copy h3 {
  font-size: 14px;
  font-weight: 600;
  letter-spacing: -0.015em;
}
.concept-copy > span {
  font-size: 11px;
  line-height: 1.6;
  display: block;
  color: var(--muted);
  margin-top: 5px;
}
.concept-image.portrait img {
  object-position: 50% 30%;
}
.concept-image.landscape img {
  object-position: 43% center;
}
.concept-image.fashion img {
  object-position: 58% center;
}
.concept-image.camera img {
  object-position: 48% center;
}
.concept-image.alternate img {
  transform: scale(1.22);
  object-position: 70% 65%;
}
.concept-open:hover .alternate img {
  transform: scale(1.28);
}
.collection-note {
  margin-top: 27px;
  font-size: 11px;
  line-height: 1.7;
  color: var(--muted);
  max-width: 820px;
}
.noscript-note {
  padding: 20px;
  border: 1px solid var(--line);
  margin-top: 15px;
  line-height: 1.6;
}
.reuse {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: center;
  padding-block: 58px 74px;
}
.reuse-flow {
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--surface);
  padding: 24px;
}
.recipe-source {
  border: 1px solid #617c3a;
  border-radius: 10px;
  padding: 19px;
  background: var(--raised);
}
.recipe-source > span {
  font-size: 10px;
  color: var(--accent);
}
.recipe-source strong {
  display: block;
  margin-top: 7px;
  font-size: 21px;
  font-weight: 560;
  letter-spacing: -0.02em;
}
.recipe-source p {
  margin-top: 8px;
  font-size: 12px;
  color: var(--muted);
}
.reuse-connector {
  display: flex;
  align-items: center;
  gap: 9px;
  padding: 15px 4px;
  font-size: 11px;
  color: var(--muted);
}
.reuse-connector span {
  color: var(--accent);
  font-size: 16px;
}
.version-list {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}
.version-list > div {
  border: 1px solid var(--line);
  border-radius: 9px;
  padding: 15px;
  background: var(--bg);
}
.version-list span {
  font-size: 10px;
  color: var(--muted);
}
.version-list strong {
  display: block;
  margin-top: 6px;
  font-size: 14px;
  font-weight: 550;
  line-height: 1.35;
}
.reuse-footnote {
  margin-top: 16px;
  font-size: 10px;
  color: var(--muted);
}
.reuse-copy strong {
  color: var(--ink);
  font-weight: 600;
}
.text-label {
  font-size: 12px;
  color: var(--muted);
}
.reuse h2 {
  font-size: clamp(30px, 3.7vw, 48px);
  letter-spacing: -0.035em;
  line-height: 1.12;
  margin-top: 18px;
  font-weight: 550;
}
.reuse-copy > p {
  color: var(--muted);
  font-size: 14px;
  line-height: 1.8;
  max-width: 490px;
  margin-top: 21px;
}
.text-link {
  display: inline-flex;
  gap: 15px;
  font-size: 12px;
  color: var(--accent);
  margin-top: 26px;
  padding-bottom: 5px;
  border-bottom: 1px solid #617c3a;
}
.method {
  padding-block: 55px 70px;
  border-top: 1px solid var(--line);
}
.steps {
  list-style: none;
  padding: 0;
  margin: 38px 0 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 44px;
}
.step-number {
  font-size: 12px;
  display: block;
  color: var(--accent);
  margin-bottom: 21px;
}
.steps h3 {
  font-size: 22px;
  font-weight: 550;
  letter-spacing: -0.02em;
}
.steps p {
  font-size: 13px;
  line-height: 1.8;
  color: var(--muted);
  margin-top: 15px;
  max-width: 345px;
}
.questions {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 60px;
  border-top: 1px solid var(--line);
  padding-block: 61px 80px;
}
.questions h2 {
  font-size: 30px;
  letter-spacing: -0.025em;
  font-weight: 550;
  line-height: 1.2;
}
.question-list details {
  border-bottom: 1px solid var(--line);
}
.question-list summary {
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  gap: 25px;
  font-size: 14px;
  padding: 20px 0;
  line-height: 1.5;
}
.question-list details:first-child summary {
  padding-top: 0;
}
.question-list summary::-webkit-details-marker {
  display: none;
}
.question-list summary > span {
  color: var(--accent);
  font-size: 20px;
  line-height: 1;
}
.question-list details[open] summary > span {
  transform: rotate(45deg);
}
.question-list p {
  font-size: 13px;
  line-height: 1.8;
  color: var(--muted);
  padding: 0 25px 23px 0;
  max-width: 65ch;
}
.lead-section {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: start;
  border-top: 1px solid var(--line);
  padding-block: 58px 74px;
  margin-bottom: 40px;
  scroll-margin-top: 110px;
}
.lead-copy h2 {
  font-size: clamp(30px, 3.7vw, 48px);
  letter-spacing: -0.035em;
  line-height: 1.12;
  margin-top: 18px;
  font-weight: 550;
}
.lead-copy h2:focus-visible {
  outline: none;
}
.lead-copy > p {
  color: var(--muted);
  font-size: 14px;
  line-height: 1.8;
  max-width: 460px;
  margin-top: 21px;
}
.lead-copy .lead-note {
  font-size: 12px;
}
.lead-form-panel {
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--surface);
  padding: 26px;
}
#lead-form {
  display: block;
  width: 100%;
  border: 0;
  color-scheme: light;
  /* Tally owns the cross-origin document; adapt this monochrome form locally. */
  filter: grayscale(1) invert(1) brightness(1.5);
  /* Fixed height: the embed is loaded without Tally's resizing script. */
  height: 360px;
}
.tally-fallback,
.tally-privacy {
  font-size: 11px;
  line-height: 1.7;
  color: var(--muted);
  margin-top: 14px;
}
.tally-fallback a,
.tally-privacy a {
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 3px;
}
.dialog-lead {
  width: 100%;
  margin-top: 4px;
  justify-content: center;
}
.brief-option {
  margin-top: 22px;
  border-top: 1px solid var(--line);
  padding-top: 16px;
}
.brief-option > summary {
  font-size: 12px;
  color: var(--muted);
  cursor: pointer;
}
.brief-option[open] > summary {
  margin-bottom: 8px;
}
.site-footer {
  border-top: 1px solid var(--line);
  padding-block: 29px 37px;
  display: flex;
  gap: 30px;
  align-items: center;
}
.site-footer > .brand {
  font-size: 23px;
}
.site-footer > span {
  font-size: 12px;
  color: var(--muted);
}
.site-footer > div {
  margin-left: auto;
  display: flex;
  gap: 18px;
  font-size: 10px;
  color: var(--muted);
}
.footer-link {
  border: 0;
  padding: 0;
  background: none;
  font-size: 10px;
  text-decoration: underline;
  text-underline-offset: 3px;
}
dialog {
  padding: 0;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--surface);
  color: var(--ink);
  max-height: calc(100dvh - 48px);
  width: min(850px, calc(100% - 40px));
  max-width: none;
  overflow: auto;
  overscroll-behavior: contain;
}
dialog::backdrop {
  background: #030803d9;
  backdrop-filter: blur(5px);
}
.dialog-close {
  position: absolute;
  right: 13px;
  top: 13px;
  z-index: 1;
  background: var(--bg);
  width: 34px;
  height: 34px;
  border: 1px solid #59634d;
  border-radius: 50%;
  font-size: 24px;
  display: grid;
  place-items: center;
  line-height: 1;
}
.dialog-layout {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
}
.dialog-art {
  position: relative;
  min-height: 100%;
  overflow: hidden;
}
.dialog-art > img {
  height: 100%;
  width: 100%;
  position: absolute;
  inset: 0;
}
.dialog-art::after {
  content: "";
  position: absolute;
  inset: 50% 0 0;
  background: linear-gradient(transparent, #071007c9);
}
.dialog-art > span {
  position: absolute;
  bottom: 21px;
  left: 20px;
  right: 20px;
  font-size: 10px;
  line-height: 1.6;
  color: white;
  z-index: 1;
}
.dialog-art.has-reference {
  height: auto;
  min-height: 0;
  align-self: start;
  background: #0c100c;
}
.dialog-art.has-reference::after {
  display: none;
}
#dialog-video {
  display: block;
  width: 100%;
  height: auto;
  max-height: 420px;
  object-fit: contain;
  background: #000;
}
#reference-caption {
  padding: 25px;
}
#reference-caption h3 {
  margin: 18px 0 10px;
  font-size: 20px;
  line-height: 1.3;
  font-weight: 550;
}
#reference-caption p {
  font-size: 13px;
  line-height: 1.7;
  color: var(--muted);
  margin: 12px 0;
}
.reference-links {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 20px;
  margin: 20px 0;
  font-size: 13px;
  color: var(--accent);
}
#reference-caption .reference-rights {
  border-top: 1px solid var(--line);
  padding-top: 16px;
  font-size: 11px;
}
.dialog-copy {
  padding: 32px;
}
.dialog-copy h2 {
  font-size: 31px;
  letter-spacing: -0.03em;
  line-height: 1.1;
  margin: 17px 0 13px;
  font-weight: 550;
}
.dialog-copy > p {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.7;
}
.concept-facts {
  font-size: 12px;
  margin: 18px 0 23px;
  padding-block: 12px;
  border-block: 1px solid var(--line);
}
.concept-facts > div {
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 15px;
  padding: 7px 0;
  line-height: 1.6;
}
.concept-facts dt {
  color: var(--accent);
}
.concept-facts dd {
  margin: 0;
  color: var(--muted);
}
#brief-form h3 {
  font-size: 18px;
  font-weight: 550;
  margin-bottom: 16px;
}
#brief-form label {
  display: block;
  font-size: 11px;
  color: var(--muted);
  margin: 13px 0 8px;
}
input,
textarea {
  background: var(--bg);
  border: 1px solid #56624d;
  border-radius: 5px;
  padding: 11px;
  color: var(--ink);
  width: 100%;
  font-size: 12px;
  line-height: 1.5;
}
textarea {
  resize: vertical;
  min-height: 80px;
  max-height: 220px;
}
input::placeholder,
textarea::placeholder {
  color: #aeb8a6;
}
#brief-form .button {
  margin-top: 18px;
  width: 100%;
  font-size: 12px;
  min-height: 45px;
}
.form-note {
  font-size: 10px;
  color: var(--muted);
  line-height: 1.7;
  margin-top: 12px;
}
#brief-status {
  font-size: 12px;
  color: var(--accent);
  line-height: 1.6;
  margin-top: 12px;
}
#brief-status:empty {
  display: none;
}
#credits-dialog {
  max-width: 580px;
}
.credits-copy {
  padding: 40px;
}
.credits-copy h2 {
  font-size: 27px;
  font-weight: 550;
  letter-spacing: -0.025em;
  margin: 8px 0 18px;
}
.credits-copy p,
.credits-copy li,
.credits-copy > a {
  font-size: 13px;
  line-height: 1.8;
  color: var(--muted);
}
.credits-copy ul {
  padding-left: 20px;
}
.credits-copy a {
  text-decoration: underline;
  text-underline-offset: 3px;
}
@media (min-width: 1500px) {
  .hero {
    gap: 75px;
    padding-block: 85px;
  }
  .ab-media {
    aspect-ratio: 16 / 11;
  }
  .concept-image {
    height: 370px;
  }
}
@media (max-width: 1150px) {
  .shell {
    width: calc(100% - 56px);
  }
  .nav-shell {
    width: calc(100% - 48px);
    gap: 35px;
  }
  .hero {
    min-height: 0;
    gap: 25px;
  }
  .hero-copy > p:not(.launch-label):not(.hero-note) {
    font-size: 15px;
  }
  .concept-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
  .concept-image {
    height: 330px;
  }
  .persona-links > a {
    gap: 12px;
    padding: 20px 16px;
  }
  .persona-links p {
    font-size: 11px;
  }
  .category-icon {
    font-size: 22px;
    width: 23px;
  }
  .reuse {
    gap: 40px;
  }
  .site-footer {
    flex-wrap: wrap;
  }
  .site-footer > div {
    margin-left: auto;
  }
  .steps {
    gap: 28px;
  }
}
@media (max-width: 800px) {
  .nav-shell {
    gap: 25px;
    min-height: 72px;
  }
  .site-header nav {
    gap: 20px;
    font-size: 12px;
  }
  .site-header .button {
    display: none;
  }
  .site-header nav {
    margin-left: auto;
  }
  .hero {
    padding-block: 43px 46px;
    grid-template-columns: 1fr;
    gap: 32px;
    min-height: 0;
  }
  h1 {
    font-size: 61px;
  }
  .launch-label {
    font-size: 10px;
    margin-bottom: 20px;
  }
  .hero-copy > .button {
    font-size: 12px;
    padding-inline: 16px;
    gap: 15px;
  }
  .hero-copy > p:not(.launch-label):not(.hero-note) {
    font-size: 13px;
  }
  .hero-note {
    font-size: 9px;
  }
  .lead-section {
    grid-template-columns: 1fr;
    gap: 28px;
    padding-block: 42px 48px;
  }
  .persona-links {
    gap: 10px;
  }
  .persona-links > a {
    flex-wrap: wrap;
    padding: 17px 14px;
    gap: 12px;
    position: relative;
  }
  .persona-links > a > div {
    width: 100%;
  }
  .persona-links .link-arrow {
    position: absolute;
    top: 18px;
    right: 16px;
  }
  .persona-links h3 {
    font-size: 15px;
  }
  .section-heading.compact > span {
    display: none;
  }
  .concept-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .concept-image {
    height: 355px;
  }
  .image-title {
    font-size: 29px;
  }
  #result-count {
    width: 100%;
    margin-left: 0;
    margin-top: 5px;
  }
  .reuse {
    gap: 29px;
    grid-template-columns: 1fr;
  }
  .version-list {
    grid-template-columns: 1fr;
  }
  .reuse-copy > p {
    font-size: 12px;
  }
  .reuse h2,
  .lead-copy h2 {
    font-size: 32px;
  }
  .text-link {
    font-size: 11px;
  }
  .steps {
    gap: 26px;
  }
  .steps h3 {
    font-size: 19px;
  }
  .steps p {
    font-size: 12px;
  }
  .questions {
    grid-template-columns: 1fr;
    gap: 30px;
  }
  .transformation {
    padding: 15px;
  }
  .site-footer > div {
    width: 100%;
    margin: 0;
  }
  .dialog-layout {
    grid-template-columns: 0.65fr 1fr;
  }
  .dialog-copy {
    padding: 28px 24px;
  }
  .dialog-copy h2 {
    font-size: 27px;
  }
}
@media (max-width: 580px) {
  html {
    scroll-padding-top: 85px;
  }
  .shell {
    width: calc(100% - 36px);
  }
  .nav-shell {
    width: calc(100% - 36px);
    min-height: 66px;
    gap: 20px;
  }
  .brand {
    font-size: 23px;
  }
  .brand-mark {
    transform: scale(0.85) skew(-12deg);
    margin-right: 5px;
  }
  .site-header nav {
    gap: 17px;
    font-size: 11px;
  }
  .site-header nav a:nth-child(2) {
    display: none;
  }
  .hero {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    padding-block: 34px 32px;
    gap: 36px;
  }
  .hero-copy {
    padding-bottom: 0;
  }
  .hero h1 {
    font-size: clamp(58px, 14vw, 78px);
    max-width: 420px;
  }
  .hero-copy > p:not(.launch-label):not(.hero-note) {
    font-size: 15px;
    margin-top: 20px;
    max-width: 360px;
  }
  .launch-label {
    font-size: 11px;
    margin-bottom: 20px;
  }
  .hero-copy > .button {
    margin-top: 23px;
    font-size: 13px;
    min-height: 48px;
    padding-inline: 20px;
  }
  .hero-note {
    font-size: 10px;
  }
  .possibilities {
    padding-block: 25px 36px;
  }
  .section-heading.compact h2 {
    font-size: 19px;
  }
  .section-heading.compact {
    margin-bottom: 17px;
  }
  .persona-links {
    grid-template-columns: 1fr;
    gap: 8px;
  }
  .persona-links > a {
    padding: 17px;
    flex-wrap: nowrap;
    gap: 16px;
  }
  .persona-links > a > div {
    width: auto;
  }
  .category-icon {
    font-size: 25px;
    width: 27px;
  }
  .persona-links .link-arrow {
    position: static;
    align-self: center;
  }
  .persona-links h3 {
    font-size: 15px;
  }
  .persona-links p {
    font-size: 11px;
    margin-top: 3px;
  }
  .explore {
    padding-block: 31px 37px;
  }
  .section-heading {
    gap: 14px;
    align-items: start;
    flex-direction: column;
    margin-bottom: 20px;
  }
  .section-heading h2 {
    font-size: 29px;
  }
  .section-heading p {
    font-size: 13px;
    margin-top: 10px;
  }
  .filter-row {
    gap: 5px;
    margin-bottom: 20px;
  }
  .filter-row button {
    padding: 9px 10px;
    font-size: 10px;
    min-height: 39px;
  }
  .concept-grid {
    gap: 23px 11px;
  }
  .concept-image {
    height: 260px;
    border-radius: 8px;
  }
  .image-title {
    font-size: 22px;
    left: 13px;
    right: 8px;
    bottom: 16px;
  }
  .image-tag {
    font-size: 8px;
    left: 9px;
    top: 9px;
    padding: 5px 6px;
  }
  .open-circle {
    width: 25px;
    height: 25px;
    font-size: 14px;
    right: 7px;
    top: 7px;
  }
  .concept-copy {
    padding-top: 10px;
  }
  .concept-copy h3 {
    font-size: 12px;
    line-height: 1.4;
  }
  .concept-copy > span {
    font-size: 10px;
    line-height: 1.6;
    margin-top: 4px;
  }
  .collection-note {
    font-size: 10px;
    line-height: 1.8;
    margin-top: 24px;
  }
  .reuse {
    display: flex;
    flex-direction: column;
    align-items: stretch;
    padding-block: 24px 45px;
    gap: 26px;
  }
  .reuse-flow,
  .lead-form-panel {
    padding: 18px;
  }
  #lead-form {
    height: 430px;
  }
  .ab-pair {
    grid-template-columns: 1fr;
    gap: 18px;
  }
  .ab-arrow {
    transform: rotate(90deg);
  }
  .reuse h2 {
    font-size: 36px;
  }
  .reuse-copy > p {
    font-size: 14px;
    line-height: 1.8;
    margin-top: 18px;
  }
  .text-link {
    font-size: 12px;
    margin-top: 20px;
  }
  .method {
    padding-block: 35px 43px;
  }
  .steps {
    grid-template-columns: 1fr;
    gap: 25px;
    margin-top: 29px;
  }
  .steps li {
    display: grid;
    grid-template-columns: 32px 1fr;
    gap: 8px 12px;
  }
  .step-number {
    grid-column: 1;
    grid-row: 1/3;
    margin: 4px 0 0;
  }
  .steps h3 {
    font-size: 21px;
    grid-column: 2;
  }
  .steps p {
    font-size: 13px;
    grid-column: 2;
    margin: 0;
    max-width: none;
  }
  .questions {
    padding-block: 38px 42px;
    gap: 28px;
  }
  .questions h2 {
    font-size: 28px;
  }
  .question-list summary {
    font-size: 13px;
    padding-block: 17px;
    gap: 14px;
  }
  .question-list p {
    font-size: 12px;
  }
  .lead-section {
    padding-block: 30px 38px;
    margin-bottom: 26px;
  }
  .lead-copy h2 {
    font-size: 34px;
  }
  .lead-copy > p {
    font-size: 13px;
  }
  .site-footer {
    gap: 18px;
    padding-block: 23px 30px;
  }
  .site-footer > span {
    font-size: 10px;
    margin-left: auto;
  }
  .site-footer > div {
    justify-content: space-between;
    font-size: 9px;
    gap: 12px;
  }
  .footer-link {
    font-size: 9px;
  }
  dialog {
    width: calc(100% - 24px);
    max-height: calc(100dvh - 24px);
    border-radius: 12px;
  }
  .dialog-layout {
    display: block;
  }
  .dialog-art {
    height: 180px;
    min-height: 0;
  }
  .dialog-art > img {
    object-position: 50% 35%;
  }
  .dialog-art > span {
    font-size: 9px;
    bottom: 13px;
    left: 20px;
  }
  .dialog-copy {
    padding: 23px 20px;
  }
  .dialog-copy h2 {
    font-size: 29px;
  }
  .credits-copy {
    padding: 33px 23px;
  }
  .credits-copy h2 {
    font-size: 26px;
  }
}
@media (max-width: 360px) {
  .site-header nav {
    gap: 12px;
    font-size: 10px;
  }
  .transformation {
    padding: 12px;
  }
  .filter-row button {
    padding-inline: 8px;
    font-size: 9px;
  }
  .concept-image {
    height: 230px;
  }
  .image-title {
    font-size: 20px;
  }
  .image-tag {
    max-width: 95px;
  }
  .open-circle {
    display: none;
  }
  .site-footer > span {
    margin-left: 0;
  }
  .site-footer > div {
    flex-wrap: wrap;
  }
}
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    transition: none !important;
    animation: none !important;
  }
  .button:hover {
    transform: none;
  }
}